Over the past few months, the fashion industry has experienced upheaval unlike anything in recent memory. COVID-19 has forced many in the industry to stay at home, with a ripple effect of disrupting production and manufacturing chains, leaving millions unemployed. Recent protests across the U.S. over the killing of George Floyd while in police custody have added another layer to retail’s complicated reopening and strategies moving forward.
By now, one thing is clear: The fashion delivery calendar as it stands has to change. A widespread message campaign to realign deliveries with the seasons they’re intended for has been pushed by Dries van Noten and by the CFDA and British Fashion Council through a joint statement, as well as other designers and groups.
For sales, supporters argue better alignment will lead to fewer markdowns and excess inventory. For sanity, designers will be able to