High Rock Vodka Enters Strategic Partnership with Rahal Letterman Lanigan Racing

Jene J. Long

88-evidence premium vodka to serve as principal sponsor at Iowa Speedway and associate sponsor for Graham Rahal all over 2022

GATLINBURG, TN and INDIANAPOLIS, IN / ACCESSWIRE / April 26, 2022 / Substantial Rock Vodka and Rahal Letterman Lanigan Racing (RLL) right now introduced an expansive strategic partnership producing Significant Rock the Official Celebratory Associate of RLL and affiliate sponsor for Graham Rahal all through the 2022 NTT INDYCAR Series year.

Sugarlands Distilling Company, Tuesday, April 26, 2022, Press release picture

High Rock Vodka will serve as key sponsor for Rahal’s No. 15 Honda for Race 1 of the Hy-Vee INDYCAR Weekend doubleheader at Iowa Speedway on July 23. In addition, High Rock branding will adorn the No. 15 engine go over at the 106th operating of the Indianapolis 500 on May 29. Significant Rock branding will also seem as an affiliate sponsor on Rahal’s driver match in the course of the season.

Sugarlands Distilling Company, Tuesday, April 26, 2022, Press release picture

“I’m seeking forward to functioning with Sugarlands in this new category, as properly as with Dale and Amy. As the Earnhardt’s know, our activity has some of the most devoted supporters who delight by themselves in supporting our sponsors,” reported Graham Rahal. “Sugarlands and Higher Rock have a exciting products, not only to appreciate, but in the practical experience they want their shoppers to have from the pleasurable ‘shines to the Substantial Rock Times and toasting to milestone memories in one’s daily life. There is certainly no doubt we will have a several of these Substantial Rock Times ahead of us this year to celebrate, and I’m wanting ahead to boosting a glass of High Rock when it can be time to do so!”

In collaboration with Digital Ally, Inc. and platinum-promoting recording artist O.A.R., High Rock and RLL will current a single of the far more exceptional liveries in NTT INDYCAR Sequence historical past through the Significant Machine Audio Town Grand Prix on August 7. Digital Ally will transform the structure of its livery that weekend above to O.A.R., who will produce the artwork for Christian Lundgaard’s No. 30 in Nashville. The livery, which is a primary for Electronic Ally and its Shield Cleansers brand name, will incorporate O.A.R. branding and the band’s custom made artwork. O.A.R. will complete as section of its headlining United States tour at Ascend Amphitheater in Nashville on Saturday, August 6, the night before the Large Machine Tunes Town Grand Prix.

“I am happy to contact Nashville home, so the opportunity to design a automobile for the Audio Metropolis Grand Prix, which is the working day following our concert at Ascend will make this a unique weekend for myself and the full band,” claimed O.A.R. drummer Chris Culos. “We are thankful that Digital Ally has been gracious ample to flip more than the layout of its livery to us, and appreciate all the people at Superior Rock, Sugarlands and Rahal Letterman Lanigan for making this occur.”

Higher Rock is a top quality, handcrafted vodka developed by Sugarlands Distilling Business in collaboration with Dale Earnhardt Jr. and Amy Earnhardt. Starting with a base of 100% corn and crisp, clean up water from the Good Smoky Mountains, Large Rock Vodka is distilled 7 periods and then triple filtered making use of the Lincoln County Approach. Built well-known by Tennessee whiskeys, the Lincoln County Approach utilizes sugar maple charcoal to eliminate any impurities. The end result is premium vodka that is undeniably smooth and pure. Substantial Rock checks in at 88 evidence, a nod to the range Earnhardt drove for a ten years in the NASCAR Cup Series. Higher Rock will be out there nationwide in April.

The Substantial Rock partnership deepens Sugarlands’ partnership with RLL, which began in 2021. In addition to RLL, Sugarlands has strategic partnerships with the Atlanta Braves, Baseball Hall of Famer Chipper Jones, Boston Purple Sox, New Orleans Saints, Grammy-nominated nation celebrity Cole Swindell, Significant League Bow Searching, and numerous Speedway Motorsports properties.

“Functioning with the staff at Rahal Letterman Lanigan has been a wonderful expertise and increasing our partnership to consist of the Superior Rock brand is a organic fit,” mentioned Sugarlands Chief Profits Officer Patrick Sullivan. “Integrating Substantial Rock into our RLL partnership will boost recognition to a complete new team of racing admirers although developing unique branding and activation prospects, like the O.A.R. paint plan in Nashville.”

Established in 2014, Sugarlands Distilling Business creates a complete line of craft moonshines and sippin’ lotions with flavors like Dynamite Cinnamon, American Peach, Darkish Chocolate Coffee and Butter Pecan. Sugarlands also produces Roaming Person Tennessee Straight Rye Whiskey, which received Finest Whiskey in the 2019 American Craft Spirits Affiliation Awards.

About Rahal Letterman Lanigan Racing

Rahal Letterman Lanigan Racing, based mostly in Brownsburg, Ind., is co-owned by a few-time IndyCar Champion and 1986 Indianapolis 500 winner Bobby Rahal, previous CBS Late Demonstrate host David Letterman and Mi-Jack co-operator Mike Lanigan. In 2022, the crew begins its 31st year of opposition and will try to insert to its 29 Indy car wins – like the 2004 Indy 500 from pole with Buddy Rice and the 2020 Indy 500 with Takuma Sato — their 33 poles, 108 podium finishes and 1992 series championship. The crew also competed in the American Le Mans Sequence from 2009-2013 as BMW Group RLL where they received both of those the Manufacturer and Workforce Championships in the GT group in 2010 and swept all a few GT titles in 2011 – Manufacturer, Team and Driver. In 2012, the staff completed second in the Group Championship and 3rd in the Company Championship and in 2013, the crew completed next in the Driver, Workforce and Manufacturer Championship. From 2014-2021, BMW Group RLL competed in the GTLM course of the IMSA WeatherTech SportsCar Championship with a two-car program and introduced their complete to 22 wins – including the 2019 and 2020 Rolex 24 at Daytona endurance races, 28 poles and 94 podium finishes as well as a 2nd-position end in the Maker, Staff and Driver championships in 2015 and 2017. The staff was also the 2020 Michelin Endurance Champions. For 2022, BMW M Group RLL will contend in the GTD Pro course while simultaneously ramping up for a two-auto system in the considerably-anticipated LMDh course of IMSA for 2023.

About O.A.R.

O.A.R. may possibly just be music’s most significant, greatest kept solution. The platinum-licensed Rockville, MD band has quietly offered out Madison Square Yard twice, filled Pink Rocks Amphitheater a dozen moments, gained platinum and gold plaques, lit up the Occasions Sq. New Year’s Eve celebration, and created one particular of the most dedicated fanbases in the world. The team-Marc Roberge [lead vocals, guitar], Richard On [lead guitar, backing vocals], Chris Culos [drums], Benj Gershman [bass], and Jerry DePizzo [saxophone, guitar, backing vocals] accompanied by Mikel Paris [keys, backing vocals, percussion], and Jon Lampley [trumpet, backing vocals]-ring in 25 decades collectively by strengthening this specific bond with audiences in all places.

Past indulging their possess community, O.A.R. offers back again as very well. The band’s Listened to The Planet Fund supports youth, schooling, and the under-served in the United States, raising, and contributing tens of millions to advantage different colleges, pupils, and businesses. They established a scholarship at their alma mater, the Ohio Point out College, and provide scholarships to veterans and gold star households by means of Folds of Honor. The Concert For Desires, carried out at NYC’s popular Beacon Theater, lifted north of $1 million for Yard of Dreams. Also, the band has absent to bat for triggers, which include Connor’s Heal, standing up to pediatric most cancers, increasing and donating about $100,000.

About Sugarlands Distilling Co.

Sugarlands Distilling Organization is a craft distillery positioned in Gatlinburg, Tennessee. Producers of award-successful moonshine, rum, cream liqueurs and rye whiskey, Sugarland spirits are dispersed in 40 states and produced obtainable for home shipping by way of Reserve Bar. Sugarlands hand-crafted cocktails can be sipped on in dining establishments, bars, and festivals throughout the place, as perfectly as on the Back again Porch situated at the downtown Gatlinburg, Tennessee distillery.

The Sugarlands distillery welcomes far more than a single million visitors every calendar year and is rated as TripAdvisor’s variety 1 matter to do in Gatlinburg as effectively as the world’s best-rated distillery experience. A very pleased supporter of the neighborhood, Sugarlands Distilling Organization has donated more than $675,000 to nonprofits across the nation through their giveback program, MoonShare.

For more information and facts, you should check out www.sugarlands.com and abide by Sugarlands on Twitter, Instagram and Facebook @SugarlandsShine.

Media Contacts:

Sammy Eanes
Sugarlands Distilling Co.
[email protected]

Supply: Sugarlands Distilling Enterprise

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