- Kim Kardashian is shutting down the KKW Fragrance site on May well 1
- The Skims founder assured followers that her line will relaunch with a new brand name name and web-site soon
- Kardashian also earlier introduced she was rebranding her KKW Splendor line past yr
Kim Kardashian is temporarily closing down her KKW Fragrance line in purchase to prepare for an exciting new chapter.
On Friday, Kardashian announced in a statement that she will be rebranding KKW Fragrance to have a new name and web site amid her ongoing divorce from Kanye West.
“On May possibly 1st at midnight, KKW Fragrance will be shutting down the web page so that we can relaunch fragrance in the potential beneath a brand new name — and less than a new internet retail store wherever you can order from all attractiveness categories underneath one particular site,” Kardashian wrote in the statement shared via KKW Fragrance’s formal Instagram account.
The “Holding Up with the Kardashians” alum expressed how the fragrance line is “deeply private” for her.
“I put my heart and soul into every bottle, and I’m so very very pleased of each and every KKW Fragrance products and collaboration that we have released considering that Crystal Gardenia in 2017,” she explained, referencing the brand’s to start with scent.
Kardashian went on to thank those who have supported KKW Fragrance because its launch, including that she are not able to wait around to introduce the upcoming chapter of her fragrance journey. She also promised that her line of fragrances “won’t be absent for also prolonged.”
The truth star ended her publish by sharing that all the things on the existing KKW Fragrance site will be marked 40% off while supplies last.
Kardashian’s lovers expressed help for her determination and excitement in excess of the upcoming rebrand.
“Cannot wait around for the new commence!” one Instagram person commented. “So energized for the rebrand!” a second person wrote.
Some of her followers, on the other hand, appeared to have worries as Kardashian also announced a rebrand for KKW Magnificence final year, but there has been no update about it for months now.
“KKW Splendor is long gone and now this. KKW Magnificence has been absent way too extended. I’m setting up to believe y’all ain’t coming again,” a person enthusiast wrote.
“Kim, be sure to provide again KKW Natural beauty. I have not identified a great eyeshadow palette considering the fact that you still left the sport,” a further commented.
Kardashian has not nevertheless exposed the new identify for her fragrance line, but E! Information suggested that she may possibly fall the “W” from the brand name title next her divorce from West.
The fact star was declared lawfully one last thirty day period and dropped the very last title West from her social media accounts soon after.
In accordance to paperwork from the U.S. Patent and Trademark Workplace received by Web page Six, Kardashian applied for several logos below the name SKKN by Kim in March 2021, a single month following she filed for divorce from the rapper.
The numerous filings included cosmetics and fragrance, alongside with skincare solutions, home products, hair treatment, nail solutions and candles.
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