New Jack Daniel’s grasp distiller retains up relatives tradition

Jene J. Long

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This picture furnished by Brown-Forman Corporation/Deficiency Daniel Distillery displays Chris Fletcher, the new grasp distiller at Jack Daniel’s. The Tennessee distillery released Fletcher as grasp distiller for the flagship model of Kentucky-primarily based Brown-Forman Corp., on Wednesday, Oct. 7, 2020. Fletcher put in six a long time as assistant master distiller and assumes the top job pursuing Jeff Arnett’s departure just after 12 several years of main the powerhouse brand.

AP

In a business wherever relatives custom tends to issue, Chris Fletcher stepped up Wednesday to follow in his grandfather’s footsteps to direct generation of the Jack Daniel’s whiskey brand.

The Tennessee distillery launched Fletcher as master distiller for the flagship brand name of Kentucky-based Brown-Forman Corp. Fletcher expended 6 a long time as assistant grasp distiller and assumes the major position following Jeff Arnett’s departure immediately after 12 a long time major the distillery.

Fletcher, 39, is the grandson of previous Jack Daniel’s grasp distiller Frank Bobo, who served in the function for far more than two many years until eventually retiring in 1989. Fletcher’s boyhood residence was about 3 miles from the distillery in Lynchburg, Tennessee, wherever Jack Daniel’s is manufactured.

Fletcher sat at his grandfather’s desk even though speaking to the media Wednesday. He recalled tagging along with his grandfather at the distillery as a boy and explained his grandfather “will always be my vision of a real distiller.”

“I couldn’t be extra energized to be in this job,” Fletcher reported. “It’s these types of a distinctive spot from a distilling and whiskey-making standpoint.”

Larry Combs, the distillery’s senior vice president and common supervisor, stated Fletcher “represents the generations of families who have worked and continue on to work” at the distillery.

“Chris has whiskey creating in his blood, but he also has this extraordinary and distinctive mixture of information, know-how and creativeness that will situation us properly into the long term,” Combs reported.

Jack Daniel’s sells extra than 17 million situations globally of its spirits lineup — including flavored model extensions and tremendous-premium merchandise that fetch increased rates. Product sales for the powerhouse Tennessee Whiskey brand name have developed at an yearly charge of 5% in the past five decades.

As master distiller, Fletcher will be liable for every phase of creation. He’ll oversee perform on solution innovation and provide as a world wide ambassador for the model.

The continuity of a number of generations of family members holding notable output or organization positions is widespread across the American whiskey sector. It is also normal for the new era to master from the bottom up.

Fletcher’s time at Jack Daniel’s stretches again to 2001 when he worked as a part-time tour information while attending faculty. He worked as a Brown-Forman chemist in research and enhancement for eight several years and invested a number of several years doing the job in the bourbon marketplace.

Brown-Forman’s other foremost brands incorporate Woodford Reserve and Previous Forester bourbon and el Jimador and Herradura tequila.

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